Posts Tagged ‘Online Profiles’

Disqus New Analytics Features and the Future of Connected Communities Needs Fast Profile Switching

Friday, December 3rd, 2010

I’m still pondering this post done by Fred Wilson (a VC I read) about some new Disqus features. The post includes an interesting feature which shows you the sites that users of your site also visit. I must admit that it’s a really interesting feature and as a data loving blogger, I think that’s really interesting.

The challenge I have comes in the next part where Fred talks about his view forward with this type of technology. Basically, it’s the idea of connecting communities where the audience is similar. He uses the simple example of a hot topic on Suster’s blog (another VC I read) being promoted on Fred’s blog. Sure, this sounds great, and I imagine many would opt in to a feature like this. I would like to know about other good VC and internet startup related posts on other blogs.

The problem is when this feature goes bad and creates a poor user experience. What if Techcrunch adds it to the site and its readers are also commenting over on some porn site? Ok, maybe that’s a good experience for many of your readers since they’re visiting that site anyway. However, that could definitely turn off the other portion of your readers who don’t like that site that really isn’t related to the topic at hand. Plus, as a blogger, I don’t want to know that all my readers are visiting that type of site and I certainly wouldn’t want to promote it.

You could look at a simpler example. What if ESPN news started showing up on your tech blog just because a lot of tech people have been visiting ESPN? That’s not terrible, but it’s not the best user experience and I bet many bloggers wouldn’t like it.

The point here is that we all have different online profiles. Here’s a simple sample of my online profiles that I might want to use across the internet:
-Internet Startup Profile
-Electronic Medical Record Profile
-TV Blog Profile
-Sports Fundraising Profile
-Organization Fundraising Profile
-Personal and Family Profile
-BYU Sports Profile
-Other Sports Profile
-My Technology profile

I could keep going. The point is that just because we’re commenting on a website doesn’t mean that Disqus knows which profile I’m using to comment on that site. Of course, this is why I’ve argued that Disqus needs to create a fast profile switching feature. I never log in to Disqus when I comment, because I’d just have to log out the next time I comment and log back in as a different profile. It’s just easier for me to stay logged out and write in all the data myself (which is a pain).

Fast profile switching by Disqus would help me maintain my various internet profiles and then the data that they provide to sites wouldn’t be tainted with my other profiles. Even Google’s come around on the fact of supporting multiple profiles. Disqus and other online sites (I’m looking at you should too!