Posts Tagged ‘IAB’

Small Google Adsense Tweaks

Tuesday, December 7th, 2010

I’m a pretty big fan of Google Adsense. I know a lot of people hate it. Certainly there are things I hate about it too, but generally it’s been good to me. It brought me income when no one else would advertise. It still cuts me a nice check (electronic deposit) every month and so I’m thankful for that.

I think the thing I like most about Google Adsense as compared with directly selling ads myself is that the pressure is off me. I don’t have to have any relationship with the advertiser. I don’t have to worry about delivering quality results. Google mostly takes care of that. See my previous post about the pressure of making money blogging.

Certainly there’s still some pressure associated with Google Ads. You want to make sure that the ads are still monetizing well. You have to make sure you are still generating quality pageviews cause if that drops, your Google Adsense income will drop too. Of course, there’s also a bit of worry that the advertisers using Google Adwords will stop paying for ads that go on your site. Or to put it more bluntly…ads that were paying $5 eCPM will starting paying $0.50 eCPM. From my experience using Google Ads (about 8-9 years I think) the eCPM has almost always gone up and not down. Although for the most part it’s been stable for the niches I do. Other niches might be different.

Obviously, I have a lot to say about Google Ads. I guess that happens when you’ve been doing it as long as I have.

Today I spent a bit of time looking over my implementation and I found a couple really good ways to optimize the ads that I already had on my site. I’ve been doing this a little bit here and there for the past couple weeks. I think it started with the suggestion that I start using the standard/suggested ad size formats since supposedly there’s more ad inventory for those sizes. Makes sense that if there are more people with ads (higher demand) that the price would be higher for those clicks.

I made a really simple tweak to one of the ads from the previous standard banner ad size 468×60 (who came up with this size anyway?) and changed it to the 728×90 ad. So, actually it was a bigger ad as well as a switch to one of the IAB (or whatever the abbreviation is) standard size ads.

It’s still early to know the full results, but the reports are already looking promising. So much so that I rolled it out to 5 other sites that have a similar format.

Of course, the real motivation for me to write this is that it’s another reason that I love Google Adsense. I can spend an hour or two optimizing my ads and then I’ll continue to benefit from those small tweaks to the optimization for a long time to come.

In fact, it has the potential to do the opposite of what I mentioned above. It could take me from making $5 eCPM to $10 eCPM with only a couple hours effort. A lot of people don’t see websites as assets, but I do. Little tweaks like this are a great way to leverage the asset.