Today I was reading a post from one of my favorite VC bloggers, Brad Feld, in which he included a really inspiring video (embedded below). In this video Steve Jobs is responding a pretty caustic question from the audience. Turns out that the question doesn’t really matter, but Steve Jobs offers a fascinating insight into the idea of developing with the customer in mind first as opposed to seeing how a technology can benefit the customer.
I love ideas like this that provide a new lens for looking at a business. I am quite sure that as I talk about ideas for businesses with people I’m now going to regularly ask them about the customer experience they want to achieve. Unfortunately, I’m pretty sure a number of the responses to that question will go something like, “Umm…Yeah…Ummm…That’s a good question. I just really love this simple technology that’s able to do XYZ function.” Helping them understand the customer focused approach will be a challenge.
I hope others hold me accountable for it too.