Posts Tagged ‘Google Ads’

New Google Adsense Interface

Wednesday, November 10th, 2010

Today when I logged into Google Adsense, I was prompted about a new Google Adsense interface. Since I probably log into Google Adsense as much as any other website I use (except my email) I definitely wanted to try out the new Google Adsense interface. I love the data around ads as much as views to my site. I am a stats addict after all.

Let’s just say that I was pretty disappointed by the new Google Adsense interface. It had a couple nice features like graphs of your earning over time. However, they took out some of the most useful features from the old interface. What a mistake!!

I did report them as bugs and asked them to replace them.

The two biggest problems for me was:

1. They got rid of all the channel data reports from the main page of Google Adsense. This probably doesn’t matter if you have one website with one channel (which should never happen). I have my Google Ads spread across a dozen or more sites. So, the total for the day is interesting, but it’s more interesting to see which channels are earning the most money.

2. It defaults to my earnings to the last seven days. A few years ago I remember the Google Adsense blog talking about how often people logged in. I can’t remember the exact stat, but it was multiple times per day. If that’s the case (and I attest to you that it is), then why would you default to 7 days? I want to see what happened today. That’s why I log in 5 times a day (or something like that). If they had an IV where I could just automatically pump that information into me, I’d use that. Seeing the number is like a drug. Even if some people want 7 days, they could still let me change my preference to have it just show today.

As such I decided to return back to the old Google Adsense interface. I might go back to the new one on occasion. Now if they could just get the tie in with my Google Analytics account to work with multiple analytics accounts within the same Google Account (or a way to merge analytics accounts) I’d be much happier.

When I browsed the new interface I saw that I first started using Google Adsense back 7 years ago. It’s kind of crazy to think that I’ve been using it that long. I recently saw that Google is planning to give $1000 holiday bonuses and 10% raises to its employees. How about Google give us a 10% raise on our Google Adsense earnings? Or a $1000 holiday bonus? I’m not an employee of Google, but sometimes I kind of feel like one.