Blogging is absolutely fantastic. It has opened up so many doors for me to do cool things. Not to mention, it’s liberated me from working for someone else. I can’t tell you how fantastic that’s been for me and for my family. I love my life.
With that said, it’s important for people to realize how blogging changes over time. Most people start blogging just for fun. That’s how I started. I was just playing around with the blogging software. I had no clue what to publish and I definitely didn’t intend to become a full time blogger.
What makes blogging so much fun? There are a ton of reasons. One of the best is that it’s therapeutic and incredibly satisfying to produce some content. Not to mention, it’s pretty cool to think that you could make some money blogging. Whether you actually make much or not doesn’t change the fact that the dream of making money is awesome too.
Blogging is also a great way to show your knowledge and expertise. Plus, you get a great chance to learn from other people. If you get involved with one of the various community of bloggers, it’s amazing how cool it is to be apart of a community. It’s incredibly satisfying.
Once you start getting some readers of the content you created, the blogging satisfaction REALLY kicks in. Seeing a spike in traffic to your blog is an absolutely fantastic sensation. In fact, 5 years into blogging and it’s still satisfying. It’s like an adrenaline rush. Don’t ask me why it is this way. It just is.
At some point if your blog becomes popular, you’re going to have opportunities to make money blogging. In my case, I had people emailing me about advertising on the site. I hadn’t really considered the idea, and so I just pulled some number out of my hat and told them I’d be happy to have them advertise. I must admit that’s pretty cool. Think about it. You’re now getting paid to do something you were already doing for free. That’s not half bad.
The challenge comes when you continue to grow your blogs and start making a bunch of money. I’m talking about when you start relying on that income for all or part of your livelihood. Once this happens, your outlook on blogging changes. I think that Brad Feld described it well in his blog post about his Paid Content Experiment.
His first point really hit home for me, “Strange Pressure to Produce”
It’s hard to describe why this happens, but I tell you it does. My situation is a bit different from his. He had readers pay for content. In my case, it’s my advertisers that expect me to produce a great product. My product is the great content on my blogs. Not to mention that they likely expect consistent great content.
The difference from those first advertisers is that if they advertisers chose not to renew, it didn’t matter because I wasn’t necessarily relying on that income. Even my PPC ads aren’t as big a deal. If I don’t do as much I don’t make as much from my PPC ads (although even that has some pressure if I start relying on it too much). However, with advertisers paying you each month there’s a self imposed expectation that your blogs will continue to deliver what they’re paying you for.
Honestly, I might be making it sound like more than it is. I have confidence in my ability to deliver great content consistently. Plus, it’s pretty satisfying when traffic and what you provide advertisers continues to grow. Not to mention the incredible satisfaction you get when an advertiser on your site continues to renew month after month.
The only problem when this happens is that then you’ll slowly get more and more advertisers. Yes, the more advertisers you get, the more pressure there is to deliver a great product and thus the cycle goes. I guess this is why it’s so important to try and diversify your revenue streams as much as possible. That helps at least partially alleviate the pressure. My other goal is to reach 150% of our “family burn rate.” Having that extra 50% I imagine will really provide that extra leeway in case something happens with your blog revenue. Not to mention then we can start saving more and more for those rainy days as well.
I’m not writing this as a sort of “pity me.” Like I said at the beginning blogging full time is GREAT! I love it and I can’t imagine not blogging. I’m just hoping to share how blogging changes as you start to make and rely on the money your blog makes.
I think that’s also why I blog on this site. I’m not trying to make money on this blog. So, I can enjoy blogging the same way I did when I first started.