March 28, 2007
A Look at PayPerPost Advertising
Written by: John
I had a friend who was interested in trying our PayPerPost for advertising his American Knitter Learn to Knit DVD lessons. I knew there were a bunch of bloggers that loved to knit on PayPerPost and so I thought it was a good match. A couple weeks after his opportunity was filled I captured the number of views he’d gotten from the ad campaign. Here’s the links to the people who took the opportunity and how many page views it had gotten.
Knit Wits - 447 Views
Letter - 124 Views
AdBlog:Learn to knit! - 26 Views
I Need These Knitting DVDs - 200 Views
Teaching Homeschool Economics Skills - 93 Views
Learning How to Knit - 133 Views
Now remember that these posts were done September 12th of last year. I just logged into PayPerPost to see how many more pageviews he’s gotten since the above numbers (somewhere in October). Essentially 5 months past the 30 days a blog has to leave the posts up.
Knit Wits - 662 Views
Letter - 141 Views
AdBlog:Learn to knit! - 32 Views
I Need These Knitting DVDs - 259 Views
Teaching Homeschool Economics Skills - 149 Views
Learning How to Knit - 153 Views
Essentially that’s something like 373 more pageviews over the 5 month period. I honestly thought that it would be more than that. Plus, the Knit Wits blog had 215 of those new pageviews.
I wish one of the advertisers would let me know how well my blogs are doing at this. Or even better would be if PayPerPost would expose the number of pageviews our posts have gotten. I know I get a number of searches for certain topics, but it would be neat to know the actual numbers. Are you listening PayPerPost? Probably not because giving me this information adds almost no value to their bottom line.
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I created an opp for my food blog two months back and I think the pageviews aren’t that great but I was more looking forward to links from US blogs. And yeah, the number of page views differ a lot from each postie’s blog. I think paying a bit more for a better ranking blog will get us more pageviews.
Interesting numbers and one that puts the whole PPP in perspective for both advertiser and postie. Its hard to know but it would help an advertiser to have a some idea of how willing a blog’s reader are to click links.