Welcome to Something for Nothing

I think there is something really interesting and unique happening online. People that could never have produced a TV show are now able to product a TV show and put it online at relatively low costs. I think that’s pretty neat.

Ted Murphy of MindComet and now PayPerPost fame is one of those that is testing this new media by creating an online reality TV show about him starting up a new company. I must admit that I’m completely interested in this type of web reality show. I love most of reality TV and since I have the heart of an entrepreneur I find it fascinating watching Ted go through starting his company. I have to admit that he seems to perform for the camera a little too much. At some points you can really see what Ted is really like and at others you can see Ted playing up for the camera.

What I like most is seeing some of the methods he uses to promote his business. It’s awesome to see a marketing person start a company. When I was doing my undergraduate degree at BYU I quickly learned that marketing was the key to any successful business. There are two people that are worth every penny you pay them if they are good. The first is a graphic designer. Creating a good looking site that funnels customers to the right places is worth it’s weight in gold. The second is the marketer. I don’t care what product you have, there is no such thing as a product selling itself. It’s a myth. There are products that are easier to sell than others, but they all require effort to be a success. This is a long story of why I think Ted is so interesting. He knows marketing well and while not all of his marketing efforts are a success, he’s always thinking about the next way to market an idea.

Here’s the latest two episodes of Rock Startup. I enjoyed them. I think you will too:
Episode 1 - The Setup (8:34min)
Learn about the background of the show and what it’s all about. Take a trip with Ted and Britt to New York to setup for a tradeshow.

Episode 2 - The Trade Show Boogie (8:25min)
Ted and Britt tackle The Today Show and Ad:Tech in New York City. Tag along to see Ted get a little nervous.