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During my regular online reading I found a really interesting blog post by Jesse Rasch. Essentially Jesse talks about his alternative approach to startup investing. Here’s his summation:

Put most succinctly, my early stage investing activity is a hybrid of angel investing and venture capital. Maybe that makes me a Venture Angel, or an Angel Capitalist. In the final analysis, the label is not important. There are easier ways to engineer financial returns in the capital markets - for me, angel investing is equal parts passion and business. We see ourselves as a true partner to entrepreneurs. We actively help to build an entrepreneur’s business by leveraging our knowledge, experience, and network to create a successful company.

This is his list of differences (excuse the caps, I was too lazy to change them):

FLEXIBLE INVESTMENT PARAMETERS

A GUT FEELING

FIRST ROUND FOCUS

SIGNIFICANT BOOTSTRAPPING EXPERTISE

AN ENTREPRENEURIAL PERSPECTIVE

COLLABORATIVE FUNDRAISING

WE ARE NOT VC TASKMASTERS

A PARTNER YOU CAN COUNT ON

SELFISH PERSONAL INTEREST

THE BEST OF BOTH WORLDS

You really need to read the rest of the details. It’s a fundamentally different approach to investing in a startup. I would love to have him working and investing in one of my ideas like Jumble Lunch. Did you hear that Jesse?