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If you’re reading this blog then you probably already know that Boise State has crashed the BCS and will be in a big money bowl in January. When I talk about big money we’re talking about $14 to $17 million. That’s not too bad. Of course this doesn’t take into account the name recognition that will be achieved by going to a BCS game that is watched by millions.

Hindsight is 20/20, but the MWC should have gone after Boise State. The $14 million isn’t the only reason. Boise State is a natural fit for the Mountain West Conference. Boise State has the two most important sports covered.

Their football team is obviously first rate or they wouldn’t be going to a BCS game. I can’t tell you how great it was to watch Boise State stomp the Utes this year. It was a thing of beauty.

BYU’s loss to Boise State in basketball shows that their basketball team is going to be pretty good this year also. At least there going to be better than TCU. Sure, I know that Boise isn’t nearly as big of a TV market as TCU, but let’s be honest. I lived in the Dallas/Fort Worth area and I never saw TCU on TV and barely even knew that they existed. People in Texas cheer for Texas and Texas A & M. It doesn’t matter where you live. Those are the two choices. On the other hand, Boise’s only sports outlet is Boise State. I don’t care about Boise State really, but if I lived in Boise you’d find me at a lot of games.

Don’t worry. I forgive you MWC. Just go out and add Boise State to the fold.