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September 9, 2006

Touchdown Towels Making Their Debut at Lavell Edwards Stadium

Written by: John

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Today, BYU Sports’ marketing department is ready to debut the “Touchdown Towels” in BYU’s first home game at Lavell Edwards Stadium. Here’s a little history from a Daily Herald article on how the Touchdown Towels came about:

It all started this summer when Brian Thomas, a 24-year-old BYU student who goes by the name “Blue Crew” on the Daily Herald’s CougarBlue Web site, saw pictures of fans of Super Bowl champion Pittsburgh Steelers waving their “Terrible Towels.”

“I thought we could do something like that at LaVell Edwards Stadium,” Thomas said. “Something to set it apart and help improve our home record over the past few years. I threw the idea out to some guys online at CougarBlue.com on the message boards. I came back a few hours later and had hundreds of responses. People were willing to help whatever way they could.”

The idea was eventually pitched to the BYU marketing department. Thomas and his cohorts managed to raise more than $1,200 in donations to get the project started.

“We started to hear a little about this group on the CougarBlue Web site, and then it started going to other BYU sites,” said BYU Marketing Coordinator Bill Hoops. “We began working with Cougar United, which is our student fan club, and they threw in some of their own money. The BYU Bookstore also got on board and ate some of the cost so we could sell them at the stadium.”

I think the idea is decent. It’s something that people could really get into. I could see people starting to make their own towel and bringing those. I just wonder how well you can see the game with the towels waving. Maybe next year they should make it part of season tickets so that all of the season ticket holders will have a towel. That covers a good portion of the stadium and paying $1 extra for a season ticket seems reasonable.

I must still make the observation that the tortilla’s being thrown when we were thinking Fiesta Bowl are still the most fun. I loved going to the BYU games and seeing the tortillas getting thrown everywhere.