I’m a huge fan of WordPress.com. I’m amazed at the platform they’ve created. There are some amazing benefits to using WordPress.com which I’ll save for another post. However, you can be sure that it’s a big part of my marketing strategy. I just wish they’d open it up and allow users to show ads on it already.
What is so amazing about WordPress.com is how they monetize traffic on the site. I’ve been using it for a long time and driven quite a bit of traffic to the site. However, I’d pretty much forgotten that WordPress was putting adds on my blog. At least when they launched, they said it was only a small percentage of the pages on WordPress.com and ads are only shown to people that aren’t logged in to WordPress.com (or was it just users of that blog that weren’t logged in?). Either way, it’s a genius plan.
See, since they don’t show any ads to logged in users (which the owner of the blog is almost always logged in), then owners of the blog forget that the content their creating is being monetized by WordPress.com. How smart is that?
I imagine Matt Mullenweg back there with a little percentage setting that he can change at any time. This week it might be set at 10% of the pages getting ads. Then, next week he decides to double the revenue of WordPress.com and so he changes the setting to 20%. Best part is that users of WordPress.com won’t even notice the difference.
It’s not quite money growing on trees, but pretty close.