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February 7, 2008

Facebook Social Ad Experiment Gone Wrong

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I must admit that over the past couple days I’d read references to Redeye VC’s post about Microsoft and Yahoo employees leaving. I thought it was an interesting experiment, but like he said it wasn’t scientific at all. It definitely classified solely as the interesting test and nothing more.

Well, it turns out that the experiment turned out to be very useful, but not for its intended purpose. Instead, it teaches a cruel lesson about how various online endeavors in this connected web 2.0 world can go terribly wrong. Take a look at the unintended consequences of what happened.

We’ll have to all keep our eyes open for times when unintended consequences affect someone else on the web. It’s a feature of a connected world and there’s really no turning back in many cases. All we can do is be open and honest about what happened and then move forward.

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