November 10, 2007
LiveBlogging Announcement of SocialSpark (Argus) at PostieCon
Written by: JuanchitoTed is excited. You can see that he’s pretty nervous.
-It’s about advertisers and giving them value
-We have the loudest bloggers
-Announcing SocialSpark
-Bloggers and Advertisers are the same (this is nothing new, he told us this a while ago)
-Each blogger and advertiser has a public profile that’s available on the general internet
-A few technical difficulties
-Props or drops on a person’s profile
-Eventually will present a history of screenshots to see how a blog evolved
-Alexa and Google PR kind of suck and should go away. ROI rank is SocialSpark’s way of measuring value
-Provide live view of stats and even offer demographic information on who visits a blog
-Demographic information is only of those people who visit your blog and our members of Izea
-Blogs are going to have RSSBrief look at what kind of perception your blog has.
-Actually 2 Ranks. One called ROIRank and one for RealRank which just takes into account traffic
-Place to leave your personal information for sampling opps
Ok, that’s enough liveblogging for me. I’ll write more about it later.

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