Welcome to Smuggle Me

I recently came across a pretty interesting way to try and market something as common as a backgammon game. It’s a website trying to promote online backgammon. They are using what they call the “#1 Player at BackgammonMasters, Jean-Claude the animated tiger.” It’s really quite creative what they are doing. They have an animated video of Jean-Claude doing his thing. Here’s one of them:

It’s a pretty cool animation. The first part was really nice and I loved the sign that looked just like the sign that is so famous here in Las Vegas.

Jean-Claude is a really interesting character. He has a series of these videos of Jean-Claude explaining how to succeed at a variety of life’s endeavors. Jean-Claude is a tiger, humoristic, mafia type, dressed in 70’s clothes (bell-bottoms and cream-colored shoes, a button-up shirt with a dice print and a large dollar sign chain around his neck) sitting in his trailer in the used junk car lot he manages. I loved the bling around his neck.

I think there on to a pretty interesting concept that could be an interesting method of viral marketing. Especially since viewers win prizes for trivia questions after viewing, and are offered rewards for suggestion any script ideas used. Looks like even the common game of backgammon isn’t immune to viral internet marketing.

This post sponsored by Gammonish.