December 31, 2006
More Banter on PayPerPost’s Acquisition of Performancing.com
Written by: JuanchitoYou can imagine how happy I was when I logged into PayPerPost to realize that I could have been paid for my previous post about Performancing.com being acquired by PayPerPost. Oh well, I have plenty more to say about this acquisition.
I sent Ted my previous post about performancing.com and blogs and his only response was him agreeing that they do need a way to keep up the good content at performancing.com. He said they were looking for good people that could be featured on performancing.com and he wondered if I was interested. What would you say?
My response to Ted was very business like. Performancing.com is a business that I assume Ted wants to use to generate a lot of income. Otherwise, why would he have purchased the company? Since that’s the case, I told Ted that I was interested in doing it, but I wanted to know what type of return I would get for investing my time in Performancing.com What incentive is there for me contributing? This is a tough question, but will be an important question that Ted will have to answer for Performancing.com to go anywhere.
In the end, I’m not sure that much should be done with the product line available at Performancing.com. Instead, PayPerPost should leverage their large list of bloggers to sell more advertisers. PayPerPost could improve Performancing’s statistics program so that it gives even more data and also so that PayPerPost can use that statistical data to better serve their advertisers. Essentially do like Google has been doing with Google Analytics and adwords. Find a way to integrate opportunities with a blog’s statistics and you have a powerful product for advertisers.
That’s all. Should be simple enough. Could I have it on my desk by Monday? Wait, that’s New Years. Let’s make it Tuesday.

Happy New Years!