December 27, 2006
Performancing to be Purchased by PayPerPost
Written by: Juanchito
Today I found out that PayPerPost will be announcing tomorrow their purchase of Performancing. Here are some of the key details of the acquisition.
Included in the purchase:
Performancing’s network of 28,000 professionals (mostly bloggers)
Performancing Metrics
Performancing Exchange
Not included in the purchase:
Performancing for Firefox blog editor
Performancing Partners Ad technology
I’ve personally run across a number of Performancing blog posts that I found useful as a blogger. However, I don’t see how PayPerPost is going to keep this type of great blogger content going. That’s the sad part for bloggers. PayPerPost is offering performancing metrics users an opportunity to get paid to review performancing metrics and exchange platforms.
While it’s a good thing for PayPerPost to have 28,000 more bloggers that could start doing PayPerPost, I wish that PayPerPost were getting more advertisers. Maybe advertisers don’t want to come to PayPerPost because they don’t have enough bloggers or at least a diverse enough set of bloggers. Although, it’s always been my philosophy that PayPerPost will be most successful if they can attract as many advertisers as possible. I can guarantee you that bloggers will swarm to PayPerPost if enough advertisers are putting money on the table.
The real question is whether PayPerPost is going to take all these new bloggers and provide targeted ad placement for their advertisers. This type of targeted blog advertising will make PayPerPost significantly more valuable to advertisers.
[...] was when I logged into PayPerPost to realize that I could have been paid for my previous post about Performancing.com being acquired by PayPerPost. Oh well, I have plenty more to say about this [...]