I’m far from an expert on using Twitter to market. I’ve seen a ton of interesting ideas out there that people are using to connect on Twitter. You definitely have to be creative, but it’s a great place to apply your creativity.
The thing that surprises me the most about marketing something on Twitter is how an individual tweet can drive traffic. Certainly if you have 6000 followers and you post a link, then you’ll generate traffic. I’ve seen some traffic from that type of twitter marketing, but it’s never been huge (granted I have less than 1000 followers).
What I’ve found more interesting is when an old tweet generates traffic. For example, here’s a tweet that was generated from a blog post I wrote about Jason Mesnick getting engaged at the end of Bachelor.
Not only was this post done 15 days ago, but how many people look at individual tweets? The answer is not very many. I can only assume that the search engines have found that tweet and some search engine (most likely Google) has been driving traffic to that tweet which of course prompts people to visit my blog post.
I’ve had this happen multiple times. I can’t figure out the exact rhyme or reason to why it happens, but considering how long it’s taken me to set up a twitterfeed, it seems like a worthwhile addition to anyone trying to market an RSS feed.