July 17, 2006

Paid Search Advertising, Natural Search Engine Optimization, Pay Per Call Management, Affiliate Management, Search Engine Marketing Training, Search Engine Marketing Analysis

Written by: Juanchito

Today I ran across a website for an austin search marketing company called Apogee(http://www.apogee-search.com). I thought the site was well done and I espescially loved that was green reminding you of how much money they can make you.

A good search engine marketing company is essential to a growing business. If you have a business and aren’t marketing to search engines then you are losing customers. Apogee seems to be covering all of the bases like the following:

Paid Search Advertising
Natural Search Engine Optimization

Pay Per Call Management
Affiliate Management
Search Engine Marketing Training
Search Engine Marketing Analysis

Understanding each of these functional areas is important for you to drive traffic to your website. The 2 keys are to first drive targeted traffic to your website. Second, you must analyze the marketing you are doing. Reporting and analysis tools can gather a wealth of information on your search engine marketing. Understanding, optimizing and adapting your search engine marketing is essential.

If you don’t have these skills yourself then look to someone like Apogee(http://www.apogee-search.com).

July 13, 2006

Internet Marketing Voodoo’s Podcasts

Written by: Juanchito

I just got my first iPod given to me. I of course would have just bought an mp3 player instead of an iPod if I had actually bought it. Either way, I was interested to check out some different podcasts. In my search I ran across a bunch of nice podcasts form Internet Marketing Voodoo(http://www.internetmarketingvoodoo.com). I listened to a couple podcasts on RSS feeds and email marketing.

I was impressed by some of the personalities they were able to get. It also looked like they had some real targeted information for women and hispanics. Maybe those weren’t of interest because those aren’t my target markets. I wish they would have had more content on some controversial topics like PayPerPost, click fraud, and other topics which are causing problems to internet marketers. The podcasts were very professional though.