I’m doing some research on using Facebook to market. I’m interested to learn more about people’s experience using Facebook to market. I’d love to hear what you’ve found works and doesn’t work.
Some more specifics of things I’ve been considering is the different between a Facebook Fan page versus a Group page. My understanding is that Group pages are kind of the “legacy” pages that Facebook is slowly phasing out and moving to Fan pages. Is this true? If not, why would you use a Facebook Fan page over a group page or vice versa?
From what I can tell, it makes more sense to have a Fan page. If group pages are indeed being phased out by Facebook, then a Fan page is even more important. However, how do you best make the transition from a group page to a fan page? It’s unfortunate to lose all of those followers when you make the switch. Is there a way to keep all your followers and just convert your group page into a Fan page? If not, Facebook should make a tool for this.
One other question is, “does it matter which category your Fan page is in?” I imagine like most people you could put your fan page in all sorts of categories. Sometimes the categories match great, but most fan pages could be in a number of spots. Does it really matter? Seems to me that it would only matter if you were the top Fan Page in that category maybe?
Ok, there is a start for the discussion. Anyone have some other thoughts on engaging people on Facebook as well?