Securing Your Life and Protecting and Preventing Identity Theft
Written by: JuanchitoLately I’ve been seeing a lot of advertising around about LifeLock. I’m not sure how many of you have seen it, but in this rampant world of identify theft, I think we all stop and take a quick look at anything that we can do to protect our identity. As a tech person, people are always asking me if it’s safe to make purchases online. My answer is always yes. You do have to be careful, but life isn’t worth living if you are living it in a state of fear.
I’m pretty sure that many of those people still don’t shop online because their worried. I think it’s these people that are the perfect target market for LifeLock. The most catchy thing about their offer is their $1 Million Service Guarantee. However, the most startling thing I find on LifeLock is that the CEO put his social security number on their website.
Certainly you could make the argument that it’s good marketing, but it does also show that he’s not afraid to “eat his own dog food.”
I think that LifeLock has an interesting service. I personally hate things that have reoccurring fees and so that would be the biggest downer for me. It seems like much of their process can easily be automated and processing power is cheap. Why not offer a product that is a one time fee to protect me against certain vulnerabilities? I expect high net worth individuals won’t even blink an eye at the cost since it really is low at $10 a month.
As a small comparison, in my past life I worked at Discover card taking calls on one of their products that was called “The Register.” (at least if my memory serves me correct). There service protects ALL your credit cards in case they were lost or stolen or fraudulently used. The basic service was $9 a year and the premium service was something like $27 a year. The premium service did like LifeLock and would call and cancel any of your cards for you if you lost your wallet. This was a really nice service for people who had piles of credit cards, which is A LOT of people. I couldn’t believe how many credit cards they had.
At the end of the day, the credit card companies already cover your credit cards for anything over $50 and debit cards over $500. However, the process of telling the credit card companies about identity theft is what you want to avoid. If LifeLock can help with that, then it will be well worth the $10 a month. Not to mention, they take you off the credit card mailing lists which might be worth $10 a month also.
The reality is that identity theft is a real problem and if you don’t choose to go with something like LifeLock, you really need to consider doing something to protect your identity.
March 22, 2008
Starbucks Opens A Website for Ideas
Written by: JuanchitoOn CrowdSource This there is a really interesting post about the new My Starbucks Idea. It’s always great to see big companies using technology. Certainly Starbucks took a lot of this from Dell’s Idea Storm, but I don’t think Dell will mind.
I’m personally not a big Starbucks fan. Although I get a lot of chances to go there since I’ve won a bunch of Starbucks gift cards and so free Starbucks is usually worth it. Should be interesting to see what ideas come out of the numerous Starbucks fans around the world.
March 11, 2008
Las Vegas News Report on Gas Prices
Written by: JuanchitoI just saw a preview for a Las Vegas news report that is going to talk about gas prices and people who have chosen an alternative (see bus) to avoid paying for gas. They put this rather homely unkempt man on the screen and he proceeded to say “I can go 20 miles on 1 bus pass. Two fity.” Let’s say your car gets about 30 miles per gallon. At around $3.50 for gas that’s about $2.33 for a 20 mile trip. Yep, I think we should all take the bus. I love what the news decides to air. News 3, watching out for you!!
WordPress 2.5 Almost Here
Written by: JuanchitoIt looks like WordPress 2.5 is going to arrive possibly next week. Either way it will be coming really soon. Is your blog ready for it? I found a pretty extensive check list of things you can do to prepare for the upgrade. I think that it is a little over the top myself, but I guess you kind of have to be to avoid that person that gets mad at you for saying that the upgrade should be very easy. That’s why I’ve basically limited myself to the plugins that are so mainstream someone is going to update them or the ones offered by WordPress themselves (ie. Akismet and WordPress Stats). It’s always interesting to see what features they come out with next.
March 10, 2008
Screen Capture Software
Written by: JuanchitoI knew that there were a bunch of screen capture software out there, but I’d never had time to find one that is free. Not to mention I haven’t had a pressing need either. I think that CamStudio is what I’ve been looking for to do this. It looks like it could be the right software for capturing some tutorial videos that I’ve considered doing for a while now. Anyone have any experience with it?









