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I’ve been taking a keen interest in CRM products recently. There are so many choices out there that it’s hard to keep track of them all. Today AIMPromote offered a new version of their CRM product for lead management. It looks like they have a decent product offering for a pretty low price. I also` love that they offer a 14 day free trial. It’s always nice to be able to kick the tires before you purchase something. It’s never fun to change your CRM after the fact. If all goes well, then I’ll be needed a good CRM for my new business soon.

Here’s the full press release.

Traverse City, MI October 19th 2007 — AIMpromote, provider of lead management and customer relationship management software, has launched a significant upgrade to their CRM offering. The newly added white-label CRM software feature enhances the value that lead aggregators can offer to their lead purchasing customers. The enhanced reselling functionality provides an intuitive interface to completely manage the selling of a privately labeled CRM as their own.

Lead aggregators operate in the highly competitive B2B space, and need ways to add value to their offerings. Michael Myles, President and CEO of AIMpromote said “The significant added value provided by the AIMpromote white-label customer relationship software gives lead aggregators a way to differentiate themselves in what has become a highly commoditized market.” He went on to say that “this product also provides an easy way to leverage existing client bases to more rapidly increase sales.”

The close tie-in between the selling of leads and the powerful sales management functionality of the AIMpromote customer relationship software enables the end-users of the system to easily purchase leads that are then available to be worked directly in the system. There is no importing necessary. Billing is also consolidated, providing an easy way for the end-user to manage their funds and billing profile. The system has been designed from the ground-up to offer high levels of customizability and advanced functionality for everyone involved, while requiring little investment in time.

The CRM reselling and lead sales functions functionality includes the ability for lead aggregators and CRM software resellers to completely customize pricing, including setup fees, discounts, and free trials. This flexibility empowers the resellers of the system to enhance their profit margins as they see fit. The CRM reselling system allows lead aggregators and consultants the ability to brand their system with their own logo and contact information. Integrated Authorize.Net payment processing gives an interface to take credit cards automatically, and have the funds deposited directly into their bank accounts. The advanced accounting and reporting pages in the AIMpromote system give a top-down view of the business as a whole, as well as for each individual account.

The tiered approach that AIMpromote has taken to the reselling of their powerful customer relationship management software gives even the end-user clients the ability to also resell the system. The billing and accounting system automatically takes care of everything for them, even automatically setting up accounts. “The ease of use and flexibility of the AIMpromote CRM for those providing business-to-business consultation services and those selling leads has created an opportunity to significantly improve the bottom line, with very little time or expense,” said Matt Wolfe, Vice President of Operations for AIMpromote. Wolfe added, “The service and functionality of the system is unique in that customers are supported through an integrated support ticket system by their parent account. The end-users of the system will never know that the service they are using is being resold, or that the company from which they are licensing the software are not the actual manufacturers of the software. To them, it won’t be AIMpromote at all, it will be ‘ABC Software Company CRM’, or whatever name the company reselling the software chooses.”

About AIMpromote
AIMpromote leads the market in growth and technology for on-demand lead management and CRM reselling solutions. AIMpromotes enterprise lead management software empowers companies in any industry to more effectively generate, delegate, and report on leads and the teams that manage them. AIMpromote is the only solution that integrates detailed web analytics with sales and marketing analytics to provide a complete closed-loop view of the sales process. The AIMpromote lead management software offers a completely customized solution that can be tailored to fit any organization’s customer acquisition workflow. The unique combination of having the most functionality, and the lowest total cost of ownership, AIMpromote is the most cost effective solution for improving close rates and marketing efficiency.

This post sponsored by AIMPromote

I was just looking through my long list of draft posts and I found this post that I never published. It’s a little dated, but still a good read.

I recently posted about making it to #1 on WordPress.com. At first I made it only to the top of English blogs, but I eventually made it to top of all 480 thousand blogs.

Well, it turns out that being at the top of WordPress.com brings even more traffic to your website. I always wondered how much extra traffic Scoble was receiving from being the top of WordPress.com. Now I know and so I’m going to share it with everybody.

First you have to understand that there are a number of ways that WordPress.com sends your blog traffic. The two methods I’m talking about in this post is WordPress.com and Blogs of the Day. Tags is another method, but that’s a topic for another day.

Referrals from WordPress.com to So You Think You Can Dance blog:
11-13 36 Referrals
11-14 40 Referrals
11-15 127 Referrals
11-16 396 Referrals (Hit #1 English Blog)
11-17 487 Referrals (Hit #1 Blog)
11-18 52 Referrals

Referrals from Blogs of the Day to So You Think You Can Dance blog:
11-13 3 Referrals
11-14 3 Referrals
11-15 11 Referrals
11-16 22 Referrals (Hit #1 English Blog)
11-17 29 Referrals (Hit #1 Blog)
11-18 12 Referrals

The best part of getting all this new traffic is that you are finding new readers that will often post a link to your blog on their blog. I should also acknowledge that the name of the blog will affect the numbers above. I guess WordPress.com is much more important than the WordPress Blogs of the Day.

It was still fun to think that my blog was the most visited that day out of 480 thousand blogs.