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Today I came across a TechCrunch article about a company called Prerollr. They have a really simple way to put advertising on top of video content that is posted on a third party site. I thought it was a really interesting concept around monetizing videos. We’ll have to see how the company evolves. A quick look at their blog shows that they are a very new company. I love being part of new companies and watching them evolve. However, the real key with Prerollr will be how well they can sign up advertisers and therefore monetize blogs. Targeting the ads to the videos will be a challenge and signing up enough advertisers to make it worth a websites time to use Prerollr will be a major challenge they will have to overcome. Should be an interesting ride.

Here’s an example of a YouTube video with the Prerollr ad. By the way, this video is of the dance Benji Schwimmer choreographed for Pasha and Sara on So You Think You Can Dance.

I am a little concerned that it doesn’t say how much the pay will be and whether it will be an impression model or a click through model. Although the terms of use seem to indicate impression. I assume some of these details are because the site is so new. Hopefully they’ll get this information out soon. Also, they really need to have a stats page on their admin panel so we can watch our impressions and know how our sites are doing. Maybe they aren’t ready for that kind of traffic. You know we are stats junkies.

Now if Prerollr only had an affiliate program. Either way, I’ll at least give them a little bit of link love.